{"title":"Wellness**","description":"\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eOur collagen powders, shots and plant-based capsules focus on wellness from the inside-out. Compare out favorite wellness products \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2074\/9385\/files\/WellnessGaps_ComparisonChart_FINAL_sm.pdf?v=1656004455\" target=\"_blank\" title=\"Wellness_Comparison\" rel=\"noopener noreferrer\"\u003e\u003cstrong\u003ehere\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/span\u003e","products":[{"product_id":"collagen-peptides","title":"Collagen Peptides Advanced - with Hyaluronic Acid \u0026 Vitamin C","description":"\u003cp class=\"text-navy-blue-60\"\u003eLooking to boost your scoop? Reach for this \u003cem\u003ethrice-\u003c\/em\u003eas-nice formula. In addition to collagen, which supports healthy hair, nails, skin, bones and joints,** our Collagen Peptides Advanced powder boasts hyaluronic acid and vitamin C, powerhouse ingredients that provide glowing wellness benefits.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"text-navy-blue-60\"\u003e\u003cspan\u003eMade With You In Mind: Certified Kosher.\u003c\/span\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp class=\"text-navy-blue-60\"\u003e\u003cem\u003eLids and labels for 9.33 oz. and 20 oz. may vary. There will no longer be a perforated rip tie. The contents of the product remain unchanged and the product has not been opened. \u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Vital Proteins","offers":[{"title":"9.33oz with HA + Vitamin C","offer_id":31900889153596,"sku":"CP10RHAVCV3","price":29.99,"currency_code":"USD","in_stock":true},{"title":"20oz with HA + Vitamin C","offer_id":43393712134,"sku":"CP20RHAVC","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2074\/9385\/files\/1_Hero_CPAdvanced10oz.png?v=1762272485"},{"product_id":"beef-liver-capsules","title":"Beef Liver - Capsules","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\" class=\"text-navy-blue-60\"\u003eLiver is nature's most concentrated source of vitamin A and is a vital nutrient for skin health. Vital Proteins® Beef Liver capsules are sourced from grass-fed cows.\u003c\/span\u003e\u003cbr\u003e","brand":"Vital Proteins","offers":[{"title":"120 Capsules - 750mg each","offer_id":43398799686,"sku":"BL120W","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2074\/9385\/files\/1_HERO_Cartliage_Capsules.jpg?v=1729185674"},{"product_id":"beef-gelatin","title":"Beef Gelatin - Unflavored","description":"Vital Proteins® Beef Gelatin is sourced from the hides of pasture-raised, grass-fed bovine. Unlike our Collagen Peptides, this gelatin powder gels in cold liquids, serving as a thickening agent in recipes.","brand":"Vital Proteins","offers":[{"title":"16oz","offer_id":43402893126,"sku":"BG16W","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2074\/9385\/files\/1_HERO_BG10oz.jpg?v=1771003650"},{"product_id":"marine-collagen-peptides","title":"Marine Collagen - Unflavored","description":"\u003cp style=\"color: #183f86;\"\u003eVital Proteins® Marine Collagen contains 12g of collagen peptides per serving and is made from the scales of non-GMO Certified, wild-caught cod. It's highly bioavailable and digestible.\u003c\/p\u003e","brand":"Vital Proteins","offers":[{"title":"7.8 oz","offer_id":13303253565558,"sku":"MC07U","price":39.0,"currency_code":"USD","in_stock":true},{"title":"Stick Pack Box (20 ct)","offer_id":43435639558,"sku":"MC20SPBW","price":51.0,"currency_code":"USD","in_stock":true},{"title":"14.5 oz","offer_id":51225873121464,"sku":"MC20W","price":59.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2074\/9385\/files\/1_HERO_MC10oz.jpg?v=1765301878"},{"product_id":"cartilage-collagen","title":"Cartilage Collagen - Capsules","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"text-navy-blue-60\"\u003eVital Proteins' Cartilage Collagen is rich in Type II Collagen Peptides and Glycosaminoglycans, including naturally occurring Chondroitin Sulfate. (We know it's a mouthful, but trust us...it's awesome.) \u003c\/span\u003e","brand":"Vital Proteins","offers":[{"title":"120 Capsules","offer_id":21585379262524,"sku":"CC120W","price":41.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2074\/9385\/files\/1_HERO_Cartliage_Capsules_5ed6e470-d98c-4d87-a54c-73f11f99254e.jpg?v=1729187549"},{"product_id":"matcha-collagen-2","title":"Matcha Collagen","description":"\u003cp class=\"text-navy-blue-60\"\u003e\u003ca href=\"https:\/\/www.vitalproteins.mom\/pages\/prop-65-product-disclosure\"\u003eProp 65 Product Disclosure\u003c\/a\u003e\u003c\/p\u003e","brand":"Vital Proteins","offers":[{"title":"Original \/ Canister","offer_id":32583213023292,"sku":"CPM10U","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2074\/9385\/files\/1_HERO_MC10oz_d74b8ace-24b8-4eb1-a590-9ea80aa05fb7.jpg?v=1765307226"},{"product_id":"collagen-gummies","title":"Collagen Gummies","description":"\u003cstyle\u003e\n  p {\n    color:#183f86!important;\n  }\n\u003c\/style\u003e\n\u003cp\u003eWe’ve put the benefits of collagen into a delicious, grape-flavored gummy that improves skin, hair \u0026amp; nails** and reduces fine lines \u0026amp; wrinkles.**^\u003cbr\u003e\u003cbr\u003e^After 8 weeks of supplementation with VERISOL® bioactive collagen\u003cbr\u003e\u003c\/p\u003e","brand":"Vital Proteins","offers":[{"title":"Grape","offer_id":39454952554680,"sku":"VPGC120X","price":12.75,"currency_code":"USD","in_stock":false},{"title":"Raspberry","offer_id":48666073202872,"sku":"VPGCR120U","price":12.75,"currency_code":"USD","in_stock":true},{"title":"2-Pack Raspberry","offer_id":53675139760312,"sku":"VPGCRPS2","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2074\/9385\/files\/1_HERO_CollagenGummies-Grape_Gray.jpg?v=1729716557"},{"product_id":"vp-collagen-peptides","title":"Collagen Peptides - Unflavored","description":"\u003cstyle\u003e\na {\n    text-decoration: none;\n    color: #464feb;\n}\ntr th, tr td {\n    border: 1px solid #e6e6e6;\n}\ntr th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cp style=\"color: #183f86;\"\u003eFor wellness made easy. One serving daily support healthy hair, skin, nails, bones and joints.**^\u003c\/p\u003e\n\u003cp style=\"color: #183f86;\"\u003e \u003c\/p\u003e\n\u003cp style=\"color: #183f86;\"\u003e\u003cspan\u003eCollagen Peptides ships in our NEW paperboard canisters. It’s the same collagen you love, now with 90% less plastic.ᵠ Ultimately all Vital Proteins collagen peptide powder varieties will transition from plastic packaging to paper-based canisters. Click \u003cspan style=\"text-decoration: underline;\"\u003e\u003ca href=\"https:\/\/www.vitalproteins.mom\/pages\/paperboard\" title=\"Paperboard\" rel=\"noopener\" target=\"_blank\"\u003ehere\u003c\/a\u003e\u003c\/span\u003e for more information.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"color: #183f86;\"\u003e \u003c\/p\u003e\n\u003cp style=\"color: #183f86;\"\u003e\u003cspan data-teams=\"true\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan dir=\"ltr\" class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\"\u003eᵠTechnically, it’s made of 80% paperboard with over 90% plastic reduction across all canister offerings based on 2023 numbers versus the amount of plastic in the same number of canisters in 2025.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Vital Proteins","offers":[{"title":"9.33oz","offer_id":42163184828600,"sku":"CP10UBO","price":27.0,"currency_code":"USD","in_stock":true},{"title":"19.3oz","offer_id":53482588111032,"sku":"CP20RD","price":45.0,"currency_code":"USD","in_stock":true},{"title":"5oz","offer_id":42255898902712,"sku":"CP05W","price":15.0,"currency_code":"USD","in_stock":true},{"title":"20-ct Stick Pack Box","offer_id":48665376030904,"sku":"CP20SPBW","price":39.0,"currency_code":"USD","in_stock":true},{"title":"8-ct Stick Pack Box","offer_id":51226297729208,"sku":"CP8SPBT","price":13.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2074\/9385\/files\/1_HERO_CP10_Paper.jpg?v=1762971264"},{"product_id":"strawberry-lemon-collagen-peptides-advanced","title":"Strawberry Lemon Collagen Peptides Advanced - with Hyaluronic Acid \u0026 Vitamin C","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eLooking to boost your scoop? Reach for this \u003c\/span\u003e\u003cem\u003ethrice-\u003c\/em\u003e\u003cspan\u003eas-nice formula. In addition to collagen, which supports healthy hair, nails, skin, bones and joints,** our Collagen Peptides Advanced powder boasts hyaluronic acid and vitamin C, powerhouse ingredients that provide glowing wellness benefits now in a \u003cem\u003eNEW\u003c\/em\u003e fresh flavor Strawberry Lemon.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eMade With You In Mind: Certified Kosher.\u003c\/span\u003e\u003c\/p\u003e","brand":"Vital Proteins","offers":[{"title":"10.5oz","offer_id":50706460639416,"sku":"CP10SLHAVC","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2074\/9385\/files\/1_Hero_CPAdvancedSL10oz.png?v=1768499417"},{"product_id":"ice-pop-collagen-peptides","title":"Ice Pop Collagen Peptides - Limited Edition","description":"\u003cp style=\"color: #183f86;\"\u003eThat ice pop from your childhood. Now, in collagen, for your adulthood. Give your routine an upgrade with Ice Pop Collagen Peptides. It's the same 20g of grass-fed, pasture-raised collagen you know and love, but in that tasty ice pop flavor.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp style=\"color: #183f86;\"\u003eNot only is Vital Proteins® Ice Pop Collagen Peptides gluten free, but it is also paleo friendly.\u003c\/p\u003e","brand":"Vital Proteins","offers":[{"title":"26.3 oz","offer_id":51031499899064,"sku":"IPC24UBO","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2074\/9385\/files\/1_POG_IcePop-24oz.jpg?v=1743707518"},{"product_id":"collagen-sparkling-waters","title":"Collagen Sparkling Water","description":"\u003cp style=\"color: #183f86;\"\u003eSip your way to better skin health in as little as 30 days.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"color: #183f86;\"\u003eUpgrade your hydration with Vital Proteins Collagen Sparkling Water, a refreshing, fruit-flavored sparkling water made with clinically backed VERISOL® collagen peptides and Vitamin C. Designed for daily use, this sparkling collagen drink works as good as it tastes, with 0g sugar and no artificial sweeteners.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"color: #183f86;\"\u003ePerfect for anyone looking to support skin health while enjoying a light, refreshing beverage, this Collagen Sparkling Water helps start improving skin health in just 30 days when consumed daily.\u003c\/p\u003e","brand":"Vital Proteins","offers":[{"title":"Strawberry Blossom \/ 12-ct","offer_id":53600203931832,"sku":"SPKLGWTRS","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Strawberry Blossom \/ Single","offer_id":52886364029112,"sku":"CSWSB12","price":9.99,"currency_code":"USD","in_stock":false},{"title":"Lemon Lime \/ 12-ct","offer_id":53600203964600,"sku":"SPKLGWTRL","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Lemon Lime \/ Single","offer_id":52886364061880,"sku":"CSWLL12","price":9.99,"currency_code":"USD","in_stock":false},{"title":"Blood Orange \/ 12-ct","offer_id":53600203997368,"sku":"SPKLGWTRO","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Blood Orange \/ Single","offer_id":52886364094648,"sku":"CSWBO12","price":9.99,"currency_code":"USD","in_stock":false},{"title":"Variety Pack \/ 12-ct","offer_id":53600204030136,"sku":"CSW12PK","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2074\/9385\/files\/1_CSW_SB.jpg?v=1772047066"},{"product_id":"advanced-collagen-colostrum-fiber","title":"Advanced Collagen Peptides + Colostrum + Prebiotic Fiber","description":"\u003cp style=\"color: #183f86;\"\u003eOur 3-in-1 advanced powder blend. 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